Scholarship Check

Scholarship winners announced

In 2018, Certco began a program to award academic scholarships to the children of employees. Certco is pleased to announce the winners of the 2019 scholarships. We awarded three scholarships for $1,000 each.

One scholarship was for a current senior in high school. The second was for a current college/tech school student. And the third scholarship we are calling the Certco Proud Scholarship. This was for a student from amongst all of the applicants who did not score the highest but that the Scholarship Committee felt showed extra merit.

The winners of the 2019 Certco Academic Scholarships were:

  • High School: Annabelle Behrens, daughter of Amy Behrens
  • College: José Sánchez-Rodríguez, son of Jose Sanchez
  • Certco Proud: Claudia Mena, daughter of Alberto Mena

Special thanks to Adam Kristiansen and Mindy McCord from the Sales team for presenting the high school award.

The committee members had to score each application on a five-category scoring rubric, which was used to ensure fairness and accuracy. The essay that each applicant wrote was scored with double the possible points as the other categories. The committee met in December to discuss the applicants and decide upon the winners.

The members of the Scholarship Committee were:

  • Daniel Stout, co-chair
  • Nanette Strennen, co-chair
  • Nicole Anderson, co-chair
  • Brooke Myers
  • Dan Drake
  • Daniel Arreola
  • Jordan Jensen
Midwest Wholesaler of the Year and 2019 National Woman Executive of the Year

Midwest Wholesaler and National Woman Executive of the Year

The Shelby Report, the monthly authority on the grocery business, named Certco the Midwest Wholesaler of the Year and named Certco CEO Amy Niemetscheck the 2019 National Woman Executive of the Year. Ron Johnston, President & Publisher of the Shelby Report, and Stephanie Reid, Executive Vice President, came up from Gainesville, Georgia, to present the awards at Certco headquarters in Fitchburg, Wisconsin, on Oct. 7, 2019.

The October issue of The Shelby Report of the Midwest featured a 26-page section in the magazine about Certco and Amy Niemetscheck. Certco’s Executive Vice President David Ryman was interviewed along with the directors of all of the major departments within Certco. The magazine also featured the stories of several grocery stores that Certco supplies as told by the store owners. Niemetscheck’s initiative to get Certco employees volunteering in the community was highlighted.

Employee retention and welfare has been one of Niemetscheck’s focuses since becoming CEO in March 2019.

It’s a challenge in making sure those 500 people are the right 500 people and that I can retain those 500 people. The job market here in Madison is very competitive. We have a lot of cutting-edge technology businesses. These software companies aren’t just looking for programmers; they’re looking generally for people with open minds and good ideas. That’s the type of people I want to keep here, too. (The Shelby Report, Oct. 2019, p. 48)

Amy Niemetscheck, CEO

Congratulations to Certco CEO Amy Niemetscheck on being named the 2019 National Woman Executive of the Year! #certcoproud

Verona Road ribbon cutting

Despite the rain, the ribbon cutting ceremony for the Verona Road project was well attended on Wednesday, October 2, 2019. Certco’s CEO Amy Niemetscheck and Director of Warehouse/Transportation Antonio Hernandez were there, as was Gov. Tony Evers and the mayors of Madison, Fitchburg, and Verona, among others. Antonio Hernandez was one of the featured speakers to the crowd of about 100 people. All six lanes of Verona Road will be open in November. Congrats to everyone involved!

Photos & video by Dan Stout

Certco breaks ground on new facility

Certco CEO Amy Niemetscheck, Fitchburg Mayor Aaron Richardson, and other local dignitaries were on-hand for the groundbreaking of Certco’s new Fleet Maintenance Facility. The new building will be 21,000 sq. ft. and feature 7 semi-tractor bays, 3 trailer bays, and 1 car repair area. It will feature state-of-the-art equipment in a climate-controlled environment. Stevens Construction Corp. will be managing the construction, which is scheduled to be completed in February 2020. Photos by Dan Stout.

Come work for us! We are hiring!

Hammond Portable B3

Certco employee earns musical distinction

Todd Phipps, Hammond Organ

Todd Phipps, a technician in Certco’s IT department, was recently named a Hammond Organ Recording and Touring Artist. Todd plays with several groups in Madison and the Midwest. We’re pleased to have such talent in-house. Todd is a long-term employee of Certco and is known for hitting the right notes — whether playing the organ or helping customers with their IT issues.

Todd has been playing the Hammond organ since 1989 when he got bit by the Hammond bug. An encounter with a B-3 at a studio in Roanoke, Virginia where he lived cemented his desire to play Hammond. Todd plays a variety of genres with a focus on Soul and R&B, being a keen devotee of the Stax/Volt sound.

Currently calling Mount Horeb, Wisconsin home, he has played with the southern Wisconsin blues/funk/classic rock staple The Blue Olives since 2008. The Blue Olives currently enjoy a residency at the House Of Blues Chicago on the 3rd Saturday of every month. In addition to his tenure with The Blue Olives, he also plays with new instrumental funk horn-based project Rare Element and Madison’s own Otis Redding tribute project Don’t Mess With Cupid.

He also plays with the female-fronted celebration of the music of Led Zeppelin, Lex Zeppelin fronted by the dynamic vocalist Lexi Parr, as well as playing with the dance funk outfit The Funkee JBeez. He also picks up gigs with many area blues artists.

Todd Phipps’ Facebook profile
The Blue Olives
Rare Element
Don’t Mess with Cupid
Lex Zeppelin
The Funkee JBeez

Capitol Centre Market deli opens

Capitol Centre Market in Madison opens new 36-foot deli

Capitol Centre Market, which is owned and operated by Mitch Eveland, has been expanding their store over the past several months. Their expansion has taken over the space next door formerly occupied by Dorn True Value. As work progressed, sections of the expansion having been opening. And today, Cap Centre’s new deli is officially open for business. It’s a 36-ft. long masterpiece featuring both hot and cold items. Capitol Centre Market is located in downtown Madison, Wisconsin, with easy parking and walking distance from many sites and attractions including the state capitol, Overture Center and State Street.

Gempeler's Alpine Boy Meat Awards

Gempeler’s Alpine Boy meat products win awards

Ken Gempeler and his daughter Julia at Gempeler’s Supermarket in Monticello, Wis., were the recipients of three awards from the Wisconsin Association of Meat Processors. Their ring liver sausage won a Grand Champion award. The fresh pork breakfast links received a Reserve Grand Champion award, as did their beef jerky strips. Gempeler’s Alpine Boy meat products are the best! Congrats!


Certco partners with ItemMaster for product images and information


Certco partnered with ItemMaster to help deliver on our product information commitment. ItemMaster creates and organizes product content for consumer-facing grocery shoppers by providing a repository of core item information to retailers. Each product records’ data and imagery then fuels today’s data-driven retail marketplace across all channels. ItemMaster streamlines the creation and management of high-quality product images and structured data in as little as 6 days. The exceptional content created by ItemMaster is then reviewed and verified by the product manufacturer to be accurate and truly reflective of their brand.

Please read this statement from Robert Collins, Director of IT, and David Ryman, VP of Sales & Marketing. And find out more information about the services ItemMaster offers.